About us

It started over 20 years ago...

With years of experience as an HR professional and after working for various coaching and training organizations, Johan van Bavel founded Intention almost 20 years ago.

His main drive: to contribute to a more beautiful world. A world where we listen with attention, where there is connection and equality, so that we grow together.

To this day, this is still an important core from which Intention works.

The company has since grown into today’s Center for Leadership and Coaching with a team of trainers and an international network of certified coaches.

Intention is ICF Level 2 accredited, affiliated with NOBCO, NRTO and ACTO.

Our team

Johan van Bavel MCC

Location: Breda
Language: Dutch and English
Coaches: offline and online

I coach individuals, teams and organizations. My style is goal and action oriented. I facilitate your coaching process, where you are and remain the owner of the process and your goal. My style can be provocative, but also loving and always with a touch of humor. When we meet, we invest in a professional relationship, where I am likely to get you into action right away. Want to explore with me and see what we can do for each other? Let’s play the game!

Vera Gulickx PCC

Location: Tilburg
Language: Dutch and English
Coaches: offline and online

As an enthusiastic, curious
coach, I guide your
quest for change.

During our coaching sessions
together we create a safe and trusted environment. In it you get the space to share your desires and thoughts. I listen and ask powerful questions that reveal patterns and limiting beliefs. By being honest with yourself, you come to new insights. This creates the confidence to make choices from your heart, making change possible. I have learned to follow my heart and make my own choices.

And I wish that for everyone!

Angela Smith

Location: Bavel
Language: Dutch and English
Coaches: offline, on-site and online

I work with individuals, teams and organizations to ignite transformation and inspire meaningful action. My role is to support you in taking ownership of your process, setting ambitious goals and embracing the journey of change. With empathy, humor and a touch of boldness, I create a space where new perspectives converge with untapped potential.

I believe in being a rainbow in someone’s cloud-the way forward illuminating with clarity, energy and optimism. Together we will discover new possibilities and turn them into reality.

Seonad intention

Location: Breda
Language: English
Coaches: offline, on-site and online

I approach coaching as a partnership, supporting professionals and teams in navigating challenges, strengthening leadership capabilities, and achieving their goals. Whether it’s developing leadership skills, enhancing team dynamics, or achieving personal or professional growth, I support my clients with clarity, empathy, and actionable insights. My experience in building and leading successful teams has shaped my belief that growth and transformation come from within. By exploring new perspectives, unlocking potential, and fostering resilience, together we create the path to success.

In addition, we are supported by a professional group of specialists, supervisors and
small-group coaches. This group of professionals are an essential component in the quality and personal attention we aim to provide to our participants and clients.

Our Mission

At Intention Center for Leadership and Coaching, we are passionate about enhancing the effectiveness of coaching, both for personal and professional growth and a powerful leadership style.

As a progressive organization in leadership and coaching, we strive to continually ensure and improve the quality of coaching.

We believe that coaching has the ability to bring about transformation – whether to strengthen individuals, teams or organizations. Coaching creates movement and enables that valuable “step forward.”

We are affiliated with

ICF Certificering
ACTO Certificering
nobcO Certificering
emcc Certificering

Our Vision

We strive to provide people, leaders and coaches with an inspiring and dynamic environment where they can find the knowledge, skills & tools to take their coaching and leadership to the next level.

We believe coaching plays an undeniable role in the development of both leadership and personal effectiveness.

Therefore, as Intention Center for Leadership and Coaching, we want to be the place where people can discover, unfold and further develop their potential.

Our 8 promises

What others are saying about intention

Our philosophy

I CARE represents the core values by which we educate ourselves and the participants in our coach training programs. A Certified Professional Coach trained by us lives by I CARE. On the one hand to take care of himself and on the other hand to coach professionally.

Commitment is a core value that generates trust, because I am involved in the actions I take in such a way that they are delivered. You can build on me, you can count on me.

Commitment is the core value that shows my willingness to make a difference and do what it takes. I come from the intention to do what is needed and focus on action and results. Whatever it takes, I make it happen!

There is abundance in all areas of my life: physical, mental, financial, relationship, work, and so on. I live by the fundamental belief that there is enough and that I am enough.

Abundance means seeing life as a game where everyone is a winner instead of one winner. The opportunity exists for everyone to be successful.

I see people as whole, creative and naturally resourceful.

I see relapse as temporary and valuable to learn from. I am resilient, flexible. If I fall, I get back up.

I use all my creativity and determination to support my coachees in achieving their goals. In a comfortable, resilient way, I know how to deal with uncomfortable situations that arise.

I am committed to being my best self and inspiring others to do the same. I realize that “doing it the French way,” “doing the bare minimum,” or “wanting to be perfect” are limiting beliefs.

Excellence requires that I am willing to take risks, dare to make mistakes and learn from them. I may fail, but I am not a failure.

Want to know more?

Want to discover more about who we are and what we do? Feel free to contact us for a personal conversation or send your questions via email. For quick answers, you can also view our Frequently Asked Questions. We’d love to help you out!